Cookie Policy - Ugron Castle

This Policy explains how Materrum SRL processes your personal data and ensures its protection in accordance with the applicable legislation, including Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR) on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, repealing Directive 95/46/EC.

Introduction and Company Information

The information provided below is intended to inform users about the placement, use and management of cookies and similar technologies used on the website www.ugroncastle.ro, operated by Materrum SRL, having its registered office at Filiaș Street 100 C, Cristuru Secuiesc, Harghita County, Romania (hereinafter referred to as “Materrum SRL”).

Please read the following information carefully.

To ensure the proper functioning of this website and to provide you with an improved browsing experience, we place small data files, known as cookies, on your computer, mobile device, or any other device from which you access www.ugroncastle.ro.

1. . What are Cookies and similar technologies?

a. What are cookies?

A cookie is a small text file sent by a web server to a web browser and subsequently returned (unchanged) by the browser each time it accesses that server.

A cookie consists of two components: a name and a content (value). Each cookie has a predefined lifespan. From a technical perspective, only the web server that issued the cookie can access it again when the user revisits the relevant website.

Cookies do not require personal information in order to function and, in most cases, they do not personally identify internet users.

b. What are similar technologies?

There are other technologies that can be used for the same purposes as cookies. www.ugroncastle.ro also uses Local Storage as a similar technology.

2. Why do we use cookies and similar technologies?

We use cookies to analyse visitors’ behaviour on our website. Cookies help us improve the browsing experience for our visitors.

By accepting cookies, users are not required to repeatedly enter their information when logging into their account. For example, products added to the shopping cart remain saved until the user’s next visit.

If a user chooses not to accept our cookies, certain website features may not function properly, resulting in a less satisfactory browsing experience.

When a visitor accepts cookies, they consent to our website (server) storing small pieces of information on their device. These data are used solely to provide website content tailored to the user’s preferences.

Cookies cannot be used to transmit viruses, execute software programs, or gain access to information stored on the user’s hard drive.

3. What types of cookies do we use?

a. session

Session cookies are stored temporarily until the user leaves the website, closes the browser window, or they are automatically deleted by the web server. We use session cookies to temporarily store and display information entered by users in website forms whenever submission errors occur. Once the form has been successfully submitted, these session cookies are automatically deleted.

b. Persistent

Persistent cookies are stored on the user’s device for a predefined period of time. This category also includes cookies placed by third-party websites, commonly referred to as third-party cookies. We use persistent cookies to save visitors’ browsing preferences on this website. These cookies have a lifespan of 60 days.

4. How are Cookies used on this website?

a. Strictly necessary cookies

These cookies are essential for the proper operation of our website.

b. Analytics Cookies

These cookies enable us to determine whether you have viewed an online advertisement, what type of advertisement you viewed, and how much time has passed since you viewed it.

b. Advertising Cookies

Pe baza acestora putem afla dacă ați vizualizat sau nu o reclamă online, ce tip de reclamă și cât timp a trecut de când ați vizualizat această reclamă.

5. What are the benefits of cookies?

Cookies contain information that creates a connection between a web browser (the user) and a specific web server (the website). If the browser returns to that server, it can read the previously stored information and respond accordingly. Cookies ensure a pleasant browsing experience and support many websites in providing user-friendly services, such as: relevant advertising, language preferences; shopping carts; online privacy settings;

6. How long do cookies remain active?

The lifespan of a cookie varies depending on the purpose for which it is placed. Some cookies are used only for the duration of a browsing session (session cookies) and are deleted once the user leaves the website. Other cookies (persistent cookies) remain stored and are reused whenever the user revisits the website. However, users may delete cookies at any time through their browser settings.

7. Do cookies contain personal data?

Cookies themselves do not require personal information in order to function and, in many cases, they do not directly identify internet users. Personal data may be collected through the use of cookies only where this is necessary to facilitate certain functionalities requested by the user.

8. What is Profiling?

Through the use of cookie technology on our website, we may identify users’ preferences by analysing, for example, how frequently they visit our website or which products or services they view most often.

Analysing online behaviour enables us to better understand our users’ habits and expectations and to adapt our services to their needs and interests. This technology allows us not only to display advertisements tailored to users’ interests but also to prioritise offers that are most relevant to them. We may also create and present personalised offers or discounts that are not available to other users.

Refusing cookies that enable interest-based advertising does not mean that users will no longer receive advertisements while browsing our website or other websites. In such cases, users will continue to receive advertisements, but these advertisements will not be tailored to their previous browsing activity or interests.

9. What is Retargeting?

Based on cookies, we use retargeting technology that enables us to display advertisements to users who have previously visited our website while they browse other websites.

We believe that displaying advertisements relevant to users’ interests and preferences provides a more useful and engaging experience than showing unrelated advertisements. Accordingly, we use cookie technology to deliver advertising messages that reflect users’ previous browsing behaviour and interests.

10. Third-Party Cookies

Some cookies used on this website are placed by third-party service providers, including Google and Facebook (Meta). Subject to the user’s consent, these cookies are used for the following purposes:

Cookies Provided by Google Services:

a. Google Conversion Tracking is an analytics service provided by Google that measures the effectiveness of our online advertising campaigns conducted through Google Ads.

When a user clicks on one of our Google advertisements and is redirected to our website, Google places a cookie on the user’s computer or mobile device.

These cookies are not linked to personally identifiable information.

Google Conversion Tracking enables us to determine whether a user clicked on our advertisement and was redirected to our website. The information collected is used exclusively to compile statistical reports on the effectiveness of our advertising campaigns and to improve our Google Ads campaigns. We do not collect or process any information that would allow us to identify individual users.

b. Google Remarketing. Enables us to display targeted advertisements to users who have previously visited our website while they browse other websites within Google’s advertising network.

Cookies Provided by Facebook (Meta):

c. Facebook Conversion Pixels enables us to determine whether a visitor accessed our website through a Facebook advertisement. The information collected is used solely to measure and improve the effectiveness of our Facebook advertising campaigns. We do not collect or process any information that would enable us to identify individual users.

d. Facebook Remarketing allows us to display targeted advertisements on Facebook to users who have previously visited our website. We do not collect or process information that would enable us to identify individual Facebook users who receive these advertisements.

11. Legal basis for the use of cookies

The placement and storage of cookies on your device is based on your consent, provided in accordance with the applicable data protection legislation. Where cookies are strictly necessary for the operation of the website, they may be processed without consent where permitted by applicable law.

12. How can I manage or disable cookies?

Disabling or refusing cookies may affect the functionality of certain parts of the website and may result in some features becoming unavailable or operating improperly.

Refusing cookies does not prevent online advertisements from being displayed; however, the advertisements shown will no longer be tailored to your interests.

Most modern web browsers allow users to control cookies through their browser settings. These settings are generally available in the browser’s Options, Settings, or Preferences menu.

a. Google Chrome

b. Firefox

c. Microsoft Internet Explorer 11

d. Microsoft Edge

e. Safari

Disabling or refusing cookies may affect the functionality of certain parts of the website and may result in some features becoming unavailable or operating improperly. Refusing cookies does not prevent online advertisements from being displayed; however, the advertisements shown will no longer be tailored to your interests. Most modern web browsers allow users to control cookies through their browser settings. These settings are generally available in the browser’s Options, Settings, or Preferences menu. Refusing cookies does not prevent online advertisements from being displayed; however, the advertisements shown will no longer be tailored to your interests. Most modern web browsers allow users to control cookies through their browser settings. These settings are generally available in the browser’s Options, Settings, or Preferences menu.Links